marketing

A WHO SHOULD

The Master is aimed at graduates or graduates in Pharmacy, Medicine, Veterinary Biology, as well as any other Diploma or Degree in related areas such as chemistry, biochemistry and biotechnology. And any other diploma or degree in areas of Marketing, Economics, Business or ADE.

It is also aimed at professionals who not being qualified in any of the above disciplines prove sufficient experience and knowledge in the area of ​​Health.

OBJECTIVES

Pharmaceutical industry suffers a gradual and intense transformation that has worsened in the last five years. The technical demands have increased significantly in research processes, regulation, production, quality and Pharmacovigilance.

Once approved products from the technical point of view are facing funding processes and market access of great complexity, with the participation and increasing responsibility of the companies in maintaining health budgets through co-financing arrangements, joint ventures, ceilings expenses etc.

Pharmaceutical companies suffer concentration movements pushed by the absence of organic growth, resulting in a complex scenario consists of global players of increasing size + specialized companies + companies niche + regional + biotechs companies based on business efficiency + local companies and and start up + generics companies.

What it means for the future professional face a variety of business needs and Marketing. In addition, the increased awareness by consumers of the Biosalud, progressive self-management of the health concept from the classical scheme prescribing medical consultation + by taking nutritional, Consumer Care and OTCs distribution opens new doors and new markets.

DURATION

1,500 hours.

  • Virtual classes: 90 hours.
  • Virtual tutorials: 20 hours.
  • Personal work: 950 hours.
  • Final project: 440 hours.

DOCUMENTATION

During the duration of the course, each student will have access through the Virtual Campus, to all relevant documentation to the areas scheduled. It all contents of study and supporting materials necessary for the proper development of the course is included.

TUTORIALS

Each student will carry out various practical work related to the main areas of the course to be subsequently evaluated by the Program Manager.

PROGRAM OF CONTENTS

The Master program Pharmaceutical Marketing is divided into ten chapters that cover all aspects necessary for the formation of the student.

1. INTRODUCTION TO THE PHARMACEUTICAL SECTOR

The contents of the first block include the review of the global pharmaceutical market by companies, countries, products, therapeutic groups and drugs. Mergers and acquisitions relevant, new products launch, biotech companies and major market trends by type of product sold: prescription, generic, EFPs, pharmacy, hospital, etc.

Pharmacy is studied holistically according to their management, authorization, transmission, operation, legislation, international figures and models.

  • The pharmaceutical market.
  • The pharmacy.

2. CHAIN ​​pharmaceutical value

The set of materials that form the chapter roam the product since its creation in research departments to distribution and marketing. Block materials reviewing in detail the process patent, clinical development, manufacturing and registration, with particular attention to the EMA and FDA procedures.

Until a few years ago with the regulatory approval of the product they finalized the technical tasks necessary but invisible to commercial exploitation. But today we need to study in detail the procedures for obtaining price and financing, national and international, as well as the optimal management of Business Development for creating greater value for the product.

  • Drug development.
  • R & D.
  • Patents.
  • Structure of a pharmaceutical laboratory.
  • Drug manufacturing.
  • Introduction to Biopharmaceutics / Pharmacology.
  • Regulation.
  • Pharmaceutical distribution.
  • Price regulation and market access.
  • Business development.

3. LEGAL FRAMEWORK

The two themes that make up this block address the need to control the activity of dissemination of information and promotion of pharmaceutical companies to comply with the legislation. For this purpose they are reviewed in depth the Advertising Law and the Code of Ethics and its current Farmaindustria with transparency procedures implications.

Scientific activity of the department includes practical aspects such as handling observational studies and management of SML or maximum requirement as function of pharmacovigilance.

4. commercial management tools

The contents of the chapter provide students with specific skills in areas supporting the Business Management and may involve professional entry to areas of interest.

types of studies, types of fonts, research, classes forecasting, performance analysis, competitive intelligence, management CRMs, commercial activity metrics, teritorial management, KPIs, etc.: In block aspects are studied

  • Market research.
  • Forecasting.
  • Business Intelligence.

5. SALES

Sales module reviews the commercial structure, organization and operation of the sales network. Different types of organization, functions of NIDs and area managers, selection, evaluation, training and coaching network. medical visit, your plan and materials, regulation, control and efficiency ratios studied.

Given the growing importance of Pharmacy as a destination for commercial activity time is spent actions, materials and point of sale management in pharmacy.

  • Structure of a Commercial Department.
  • Sales network.
  • Medical Visit.
  • Merchandising and actions outlets.
  • Training of the sales network.

6. FUNDAMENTALS OF MARKETING

The development of the first block of Marketing provides a solid foundation on matters on which it is based.

With a practical approach to the product lifecycle, environment, pricing strategies in an aggressive regulatory environment, methods of segmentation, selection of target and geolocation are reviewed. The types of tests and positioning with maps, types of distribution channels and strategies.

7. MARKETING MANAGEMENT PROFESSIONAL

those aspects that impact intensively on commercial function such as communication, management of Stockholders, Social Marketing and interaction with scientific societies, opinion leaders and patient groups will be reviewed. applications to the pharmaceutical world RRSS e-detailing, mobile apps, and tools multicanalidad, gamification, e-learning are studied, etc.

ample space to the making of a professional Marketing Plan is dedicated and all angles of Strategic Marketing a marketing professional should handle are reviewed. Introduction to General Marketing.

  • Product strategy.
  • Price strategy.
  • Segmentation.
  • Positioning.
  • Distribution strategy.
  • communication Farmaceutica
  • Stockholders management.
  • Direct marketing.
  • DTC.
  • Medical Marketing.
  • e-Marketing.
  • Marketing plan.
  • Strategic marketing.

8. FINANCIAL CONCEPTS NEEDED FOR MARKETING PROFESSIONAL

They are studied in depth into two main sections:

  1. Balance Sheet, Income Statement, Cash Flow, Financial Statement Analysis, Cost Accounting and Budget.
  2. Financial planning.

9. MARKETING NICHE

This block is necessary given the great diversity among different submarkets, so it is necessary to know both the common elements and differentials in each sector in order to optimize the management of them.

  • OTCs Marketing and Consumer Care.
  • Marketing of Medical Devices
  • Marketing Food Supplements.
  • Generics Marketing Produtos.
  • Hospital Products Marketing.

10. WHEN AND HOW TO USE extranets

Models and costs are analyzed by industry professionals to provide a highly effective business tool.

The chapter is completed by a review by an expert consultant about job search, using social networks, making the CV ideal preparation for the job interview and post-interview to maximize employment opportunities .

PROFESSIONAL CAREER ASSISTANCE

Within the educational philosophy of CESIF and as a training supplement, CESIF ON LINE offers its students after satisfactory completion of their training period, the possibility of having the services of a Professional Career Assistance (specialized in Online Job Search Consultant) which periodically send each student those job offers that fit your profile and are considered attractive for the development of his career.

PROFESSIONAL OUTINGS

Students of the Master in Pharmaceutical Marketing Online can develop their career in:

  • national pharmaceutical companies.
  • international pharmaceutical companies.
  • Market research institutes.
  • strategic consulting for the Pharmaceutical Industry.
sectors

Professional perfection acquired by the student by completing the Online Master in Pharmaceutical Marketing will allow you to develop your career fully in the following departments of pharmaceutical companies:

  • Marketing.
  • Trade and sales.
  • Medical department.
  • International areas.
  • Market research.
  • Business development.
  • Communication and publicity.
areas
Program taught in:
  • Spanish

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